maybelline celebrates 40th anniversary of great lash mascara

This past Monday, Maybelline announced that great lash has partnered with fashion designers to create limited edition tubes of their Great Lash Mascara in honor of the product's 40th anniversary. The tube was originally designed by then up and coming designer Lilly Pulitzer back in 1971.


Enlisted designers Tracy Reese, Max Azria and Viviene Tam (she collaborated with HP back in 2008 on a mini laptop) revamped the tubes with their own designs;  a graphic floral print, a black lace design and the Chinese symbol for "lash", respectively.


The tubes will be sold exclusively at Target for $6.99 starting in September.

photo courtesy of Maybelline New York